All in a day’s work

We had a call from a leading FMCG brand manager of a leading television brand for which we were invited to pitch. In situations like these, all teams across the country require to be on red alert. To get a variety of creative inputs, we give each branch a different brief.

The presentation was complete and while we boarded the agency’s private jet, I knew a big day was ahead. I was happy that we did not have to cart the laptop. We reached one of the cities and my CEO plugged in his PDA. He was working straight from it and the laptop which was given to him transformed into his laptop’s desktop. He opened his PowerPoint and made his presentation and in between I had to support filling details of the direction for creative. There were occasions when I had to open a Photoshop file. The laptop did not have the software but I opened it with ease as the complete application was stored on his PDA. I also had a copy of the presentation and with the file being close to about 100 MB, I could load it on to a USB 2.0. That was the beauty of the Apps-D.

After the meeting my CEO asked the secretary to mail him the minutes of the meeting. He logged on to his mail and I could see his mail box was being accessed through the PDA - another winner from Apps-D. He read through the document made a few changes and attached the brief which we had just discussed and mailed it. While he was opening to check the PowerPoint he opened the brief meant for another branch. I could see that he was absolutely unperturbed. I realized that Apps-D was the safest and no traces would be left behind and nothing remains in the host system and not even in the cache.

As we walked towards the aircraft, I thought to myself this exercise was to be repeated 3 times. As we fastened our seat belts, I said to him “My gut feel is we would win the million dollar Television deal.” I could see the happiness on my CEO’s face and a nod. Digging into his pocket he pulled a cigarette and lit it up. As he inhaled the smoke, he crooned to me “I think we need to get more of these i-flapp Apps-D along with PDAs for our executives across the country rather than investing on laptops.” As the cigarette burnt and the wisps of smoke trailed in the air, I thought to myself anything for convenience and for a million dollar business. It’s after all, all in a day’s work.