Winning Accounts. Improving ROI

Being in the advertising industry, there have been occasions where when we meet clients there would be just a few changes required. These changes hardly take a few minutes and can be done immediately. If we could make these changes right there, it would mean saving the rigmarole of mailing the revised creative and getting another round of approval or worse still meeting the client for a small deletion or addition that has been made.

So these days, we have cracked the big one and when my friend and I step out for meetings, there are times when we do not carry a laptop. All that we do is carry a flash drive which is plugged into the spare laptop or desktop of our client and work. We have won many accounts this way. What we carry with us is a simple portable app which can be carried like any other portable device and used on any computer. There are many brands of this portable app available in the market. But we find using the i-flapp quiet safe and easy to use. So all you need to do is plug it in, and there is immediate access to your software and data just as you would on your own PC.

There are no Operating Systems issues. Once plugged in, the presentation will appear exactly like it was in the system that it was worked on. Now in case the client requires a little bit of changes, all we do is open the PhotoShop or Corel files and make the required the changes. This helps us get immediate approvals and saves a lot of time.

Now with past experiences where clients have been unethical and robbed our creative, it’s more a lesson well learnt. We can now open files very confidently anywhere and everywhere. And there is no need to panic about leaving traces behind because there are no remnants of the presentation on the computer which was used for the presentation. So when we unplug, there’s nothing left behind.

This has truly helped us save a lot of time and money as well. In fact there are times we have made changes in newspaper ads in the last minute before it was ready for positives.

We would suggest that every designer or advertising personnel carry one and it makes life simple.